Published On Aug 11, 2023
How I wrote 3 sales offers
Inspired by The Robert Collier Letter Book
3 Examples from the video links:
Second-hand bike selling: https://ibb.co/3FpMpk3
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Chlorella Offer: https://improvementor.blog/chlorella-...
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The Robert Collier Letter Book is a guide to sales letter writing from long years of experience of a successful copywriter. It has 25 chapters with a boatload of sales letter examples that Robert actually wrote throughout his career.
When reading it I was inspired to take action on things I was selling or thinking of selling.
Here I tell you of how I applied 6 of the principles he was teaching and give you directions on how to apply those too.
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Table of Contents:
00:00 Intro
00:39 Idea 1: Know Your Fish And Its Bait
02:06 Idea 2: Create a Live Image For Your Prospect
03:28 Idea 3: Commitment and Consistency
04:58 Idea 4: Create a Bargain Appeal
06:45 Idea 5: Scarcity
08:29 Idea 6: Test, Test, Test
10:19 Outro
Attributions:
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