SUBSCRIBE:    / @gobrandastic  
https://brandastic.com is an award-winning National Marketing Agency focused on business growth for our clients. We partner with our clients in SEO, PPC, Web Design, Development. We specialize in E-commerce platforms like Shopify, Magento, and Big-commerce.

TITLE: The Dropbox Story - Conversion Optimization: Why Every Business Needs It - Brandastic.com

You need to hear how cloud-based hosting service, Dropbox, saw a 60% increase in their conversions utilizing a conversion optimization strategy.

BREAK

Among many tech companies, Dropbox stands out as an exceptional example of successful conversion optimization. Here are the top 3 ways they invested in CRO.

BREAK

(Number 1) {Simplified User Interface}: Dropbox's website and app are notable for their user-friendly, minimalistic design. This clean interface reduces potential distractions and allows users to focus on the main call to action, which is to either sign in, or download the app. By simplifying the user experience and making the process intuitive, Dropbox improved its conversion rate. Today, Dropbox reportedly has over 700 million registered users.

(Number 2) {Incentivized Referral Program}: Dropbox is famous for its referral program, which offers extra storage space as a reward for referring new users. It effectively transformed current users into promoters of the service, leading to a 60% increase in user signups and conversions.

(Number 3) {Efficient Onboarding Process}: Once new users sign up, Dropbox doesn't leave them to figure out the system on their own. Their "Getting Started" guide is part of the user-friendly onboarding process that improves user engagement and increases the likelihood that new users will become paying customers.


BREAK

Here are 3 reasons your business should invest in conversion optimization

BREAK

(Number 1) {Boosting Revenue} The primary reason businesses should invest in CRO is to increase their profits. Simply put, the higher your conversion rate, the more customers you have, and the higher your revenue.

(Number 2) {Improved User Experience} A significant part of CRO involves improving your website's user experience. This means making your site more user-friendly, easy to navigate, and visually appealing.
(Number 3) {Scalable and Sustainable Growth} Unlike other strategies, CRO focuses on improving results from the existing traffic. This leads to growth that is scalable and sustainable over the long term.

BREAK

Remember, have fun, never stop learning, and You. Do. You.