The secret to STANDING OUT on social media

Is actually simpler than you think

But you are gonna have to lean into these 3 things:

1️⃣ Identify and leverage your unique point of view on the industry

And that’s NOT this:

❌We specialize in the B2B SAAS space
❌We are a boutique firm with superior service
❌We have over 25 years experience in this industry 🙄

Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)

I get into specific examples and frameworks on how to do this for your business in the YouTube video

2️⃣ Learn how to Edu-tain to create STAND OUT content

Edu-tainment = Educational message + some entertainment

It’s as simple as this:

More engaging hook in the first couple of seconds = More eyeballs and engagement

More emotionally driven thumbnail than your competitors = More eyeballs and engagement

Better copy = More eyeballs and engagement

More eyeballs and engagement = More inbound leads and clients won (If done strategically)

(I did a whole video on “How to create edutainment content” if you’re curious, I’ll drop that a few sentence below in the “Bonus content section”)

3️⃣ Obsess over your audience (Study them constantly)

This is timeless and tried and true

Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them.

And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly

And hey, if you thought this was good, this is only the tip of the iceberg, the video goes into way more depth, so check it out now!

Thank you for watching and please subscribe if you’re not already :)

📺BONUS CONTENT!

How to Create Edutainment Video Content:    • How to Make Edutainment Content  
If I Started On LinkedIn from 0, Here’s What I’d Do:    • If I started on LinkedIn from 0, here...  
How to Grow Your Business on LinkedIn:    • How to grow your business on LinkedIn...  

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠   / alexbsheridan  
LinkedIn:   / alexbsheridan  
TikTok: https://vm.tiktok.com/ZTdHkmbFb/
Website: https://impaxs.com/

#socialmediamarketing #socialmediacontent #leadgeneration #socialmediavideo #videomarketing