Sales in Cinema – Episode 1 http://www.everydaysaleshq.com

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What makes a good sales rep?

Presented by Everyday Sales with Tom Waters

Ben Affleck's Boiler Room Speech - Persuasion and Manipulation

Sales Training Video of Ben Affleck’s Famous Sales Speech in Boiler Room analyzed by Tom Waters @EverydaySalesHQ.

This video analyzes Selling Tactics, Persuasion versus Manipulation, Persuasive Principles, and Sales Method Formatting.

For a copy of the complete transcript, click here: http://hubs.ly/H06z0tn0

For extra sales analysis and sales training from the movie Boiler Room, click here: https://everydaysaleshq.com/sales-in-...

Key components of the sales skilled defined:
“The Bait”: Attracting the undivided attention of your audience or prospect in order to perform a formal presentation to pitch your product or service.

“The Hook”: Establishing your value proposition by presenting your client’s goals as undoubtedly attainable through your solution or service.

“The Close”: Setting expectations and a clear go-forward plan of action to elicit a commitment.
Persuasive Principles

Authority – Prospects will quickly engage and trust a figure who demonstrates expertise or experience in their field. Confidence, knowledge, and experience will help sales agents exude authority. If you represent a well-known brand, you can leverage your company’s authority.

Scarcity – People value things that are in limited supply over things that are in abundance. Creating a sense of urgency or limiting supply elicits an increased desire for immediate action.
Reciprocity – Free offers, little favors, and concession gestures creates a comfort level with the giver and furthers rapport building.

Sales Idiom:
“Selling the Sizzle”: The actual quote “Don’t Sell the Steak – Sell the Sizzle!” is attributed to Elmer Wheeler in his 1937 sales book “Tested Sentences That Sell”. Meaning that among all the talking points a product or solution might have, there are certain ideal quips, sentences, or descriptive phrases. And when those phrases are deployed correctly, they will resonate with your audience much more strongly than the rest. Chili’s doesn’t need to bring out your steak fajitas on a sizzling hot plate but they know the experience will attract more sales from the surrounding patrons.

For more in depth information on persuasive principles and sales principles in additional boiler room scenes, visit https://everydaysaleshq.com/sales-in-...

Video Editing & Motion Graphics by: http://chrislueck.com/