Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States.

In the 1960s and 1970s its competition consisted of Tab, produced by The Coca-Cola Company, and Diet Rite cola, produced by RC Cola. Diet Coke was introduced in 1982 and quickly became the primary competing diet cola to Diet Pepsi.

While the U.S. represents the largest single market for Diet Pepsi, it was launched in the U.K. in 1983 and has since become available on a global scale. The beverage composition, flavor variations, and packaging vary based on the country of production. In some countries, it is sold under the name "Pepsi Light".

In the late 1980s, Michael J. Fox appeared in commercials for Diet Pepsi, including a memorable commercial that featured him making a robot clone of himself. In that commercial, Fox's girlfriend (played by Lori Loughlin) shows up and accidentally hits Fox with the door, causing him to fall down a chute into the basement. The girlfriend takes the robot clone on a date and leaves the real Fox trapped.

During the early 1990s, R&B singer Ray Charles was featured in a series of Diet Pepsi ads featuring the brand's then-current tagline, "You got the right one, baby!" Supermodel Cindy Crawford became a recurring celebrity endorser for the Diet Pepsi brand at this time as well, beginning with a 1991 television ad in which she purchases a can of the drink from a vending machine on a hot summer day. Cindy Crawford was also brought back in 2002 to introduce a new packaging design for Diet Pepsi, and again in 2005 to promote the revised slogan "Light, crisp, refreshing" with an ad that debuted during Super Bowl XXXIX. In 2005 and 2006, recording artist Gwen Stefani appeared in advertisements related to a campaign in which codes printed underneath Diet Pepsi bottle caps could be redeemed for music downloads on Apple's iTunes Store.

Michael Andrew Fox OC (born June 9, 1961), known professionally as Michael J. Fox, is a Canadian-American retired actor. Beginning his career in the 1970s, he first rose to prominence for portraying Alex P. Keaton on the NBC sitcom Family Ties (1982–1989). Fox is most famous for his role as protagonist Marty McFly in the Back to the Future film trilogy (1985–1990), which became a critical and commercial success. He went on to headline several films throughout the 1980s and 1990s, including Teen Wolf (1985), The Secret of My Success (1987), Casualties of War (1989), Doc Hollywood (1991), and The Frighteners (1996). Fox returned to television on the ABC sitcom Spin City, in which he portrayed the lead role of Mike Flaherty from 1996 to 2000.

In 1998, Fox publicly disclosed that he had been diagnosed with Parkinson's disease seven years earlier. He subsequently became an advocate for finding a cure and founded the Michael J. Fox Foundation in 2000 to help fund research. Although the disease's worsening symptoms forced Fox to have a less active career and had led directly to his return to television in Spin City at a point during which he was still a major movie star, he continued to make guest appearances on television, including recurring roles on the FX comedy-drama, Rescue Me (2009) and the CBS legal drama The Good Wife (2010–2016) that garnered him critical acclaim. He also worked in voice-over, voicing the title character in the Stuart Little films (1999–2005) and the lead of the animated film Atlantis: The Lost Empire (2001). His final major role was on the NBC sitcom The Michael J. Fox Show (2013–2014). Fox retired from acting in 2020 due to his declining health.

During his career, Fox won five Primetime Emmy Awards, four Golden Globe Awards, two Screen Actors Guild Awards, and a Grammy Award. He was also appointed an Officer of the Order of Canada in 2010, along with being inducted to Canada's Walk of Fame in 2000 and the Hollywood Walk of Fame in 2002. For his work advocating a cure for Parkinson's disease, he received an honorary doctorate in 2010 from the Karolinska Institute.

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