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INSPIRED: How to Create Tech Products Customers Love, is the book by Marty Cagan, this is a great book for anyone who is working, or thinking about to work, as a product manager for a tech company. Mary goes through many different reasons why certain tech companies are so successful in building products and why others fail. In the video I go through the topics I found most interesting. I don’t intend this to be any kind of replacement for reading the book, and if you find the topic interesting I really encourage you to go and get a copy of the book and read it!

Here are some of my favorite books (these are affiliate links, so I get a small commission if you purchase it through this link):
The Product Book, Product School: https://amzn.to/3wRstyS
Inspired, Marty Cagan: https://amzn.to/3GlvfPM
The Lean Startup, Eric Ries: https://amzn.to/3MQxzRu

00:00 INSPIRED by Marty Cagan
00:21 About the review
01:14 Product discovery
03:05 Product teams
07:15 Product culture
10:00 Data driven product managers
11:08 Product is hard
12:29 This is just a review, go and read the book ;)

My name is Juan Rodriguez, I’m a product director at a tech company in Finland, my experience is in building both desktop and cloud solutions focused on B2B, I care a lot about product design identifying the right customer problems and finding the solutions that bring the biggest impact to the company.

My education is on electronics and automation and my early jobs were focused on machine vision and to some degree robotics, you can imagine I don’t like manual processes very much and love to automate as much as possible :) I moved to Finland in 2006 and started working as a software engineer, after a while I moved into product teams, with roles like application manager and product manager. Currently I am the product director driving product managers and helping them grow in their careers.

#Inspiredmartycagan #martycagan #productmanagement