Marketers today face mounting pressure after a wave of unprecedented disruption. Research from Accenture identified three distinct groups of marketers: the survivors, the strivers and the thrivers.

In this video, Nina Holdaway, managing director, at Accenture UKI, is joined by Dan Sherwood, marketing director at Santander, to explore what sets thrivers apart from other marketers, including their ability to cut through complexity, their resilience in the face of change, and their ability to challenge complexity across the marketing function.

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