CoinMarketCap’s Bridge Builder of the Year award celebrates the established companies, brands and institutions who are entering the decentralised web3 world. These nominees are bringing crypto, NFT’s and blockchain technology to billions of people globally. VOTE NOW: https://coinmarketcap.com/events/cmc-...

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CoinMarketCap’s nominees for Bridge Builder of the year are: Starbucks, Paypal, Blackrock, Nike and Reddit. Which do you think has had the biggest impact on the crypto world in the last year?

This next category celebrates the established brands, companies and institutions that have boldly started to navigate Web3. These nominees are visionaries that are already seeing the potential of blockchain – building bridges between traditional financial practices and the emerging technology to improve their clients’ experience. The nominees for the 2024 "Bridge Builder of the Year" award…

Our first nominee: Starbucks. The global coffee giant has transformed one of the world’s biggest and most valuable loyalty programmes into a futuristic Web3 experience.
“Starbucks Odyssey” is gamifying and transforming the relationship between companies and their customers. Members participate in a series of entertaining, interactive activities called “Journeys”. Once a Journey is complete, they earn collectible NFTs called “Journey Stamps” as well as “Odyssey Points” – unlocking benefits and immersive coffee experiences. They’re the first company to do anything like this on such a massive scale – potentially bridging their millions of customers a day into the realm of NFTs – ensuring their place as the barista of the future.

Next up we have Paypal, the established digital-payment giant. Not only have they integrated crypto buying and selling into their platform, they’ve ALSO built – and released – their own fully backed stablecoin. Paypal has shown a huge commitment in bridging fiat and digital currencies, bringing crypto into the realm of everyday transactions and international payments. Their Web3 development has introduced a new era of accessibility and usability for its 430+ million users. If that’s not building bridges between TradFi and DeFi, then I don’t know what is…

Our next nominee is the world’s largest asset manager…Blackrock.
With over $10 trillion dollars of assets under management, Blackrock has opened the traditional financial floodgates with 3 simple letters. ETF. The filing and approval of Blackrocks, and 10 other Bitcoin Spot ETFs in January marks a historic moment for Bitcoin and the crypto market. Not only does it give Bitcoin legitimacy, it also allows institutions, brands and traditional investors to invest in Bitcoin through a familiar ETF wrapper.

Our next nominee, Nike, has been making strides into the Web3 space for years…
…bridging the gap between fashion, sport and crypto with their digital NFT collectibles.
Nike’s Web3 portal Swoosh.Nike has also connected with the likes of immensely popular Web2 games like Fortnite as well as collaborating with EA Sports Games. Introducing millions to the world of NFTs through the portal of pop culture. They’re not just playing the game, they’re rewriting the playbook on how to connect sports, tech and the crypto world.

Finally, we have Reddit. It’s not just cat memes, it’s a thriving digital town square at the beating heart of the crypto world. Reddit’s at the forefront of mainstream crypto-adoption through its simplification of NFTs in the form of Digital Collectible Avatars, based on Snoo, the Reddit mascot. These collectible NFTs – and its experimentations with community tokens – have provided an easy onramp from web2 to web3 for Reddit’s vast community.

You know what to do! Get voting now! Click the link on screen, in the description below or simply visit our website coinmarketcap.com

RW: CMC Crypto Awards is an independent initiative to recognise and acknowledge outstanding achievements in the crypto industry. The use of any third-party trademarks, brand names, or logos does not imply any endorsement or association with CMC. All intellectual property rights related to the mentioned brands are the property of their respective owners. CMC disclaims any intention to infringe upon or violate these rights.

#crypto #blockchain #NFTs #DeFi #memecoin #cryptoawards2024 #CMCCryptoAwards #Starbucks #PayPal #BlackRock #Nike #Reddit #web3 #bitcoin

00:00 - Bridge Builder of the Year
00:25 - Starbucks
01:15 - PayPal
02:01 - BlackRock
02:42 - Nike
03:18 - Reddit
03:53 - VOTE NOW