The first-generation LS debuted in 1989 and built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS-in all its generations-as "a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times". As the flagship sedan of the Lexus brand, the LS has cumulatively sold 870 thousand units, gaining popularity over a span of more than 30 years and in more than 90 countries and regions. The debut in 2017 of the fifth-generation LS, with its daring coupe silhouette and the offering of an emotional driving experience, marked the execution of a momentous transformation.

For this latest update, engineers focused on elevating the sedan's levels of comfort, quiet and overall refinement to help balance a range of new dynamic improvements dictated by the brand's Lexus Driving Signature initiative. This philosophy applies detailed tuning, thoughtful component updates and control surface upgrades to help drive Lexus products to a new standard of vehicle control, balance and ultimately, driver confidence. Expanding on this, developed with the aim of greatly enhancing the exceptional quietness and comfort that represent the Lexus DNA, is the culmination of thorough craftsmanship applied to even the smallest component-all the way from the vehicle's powertrain and suspension to the positioning of the stitch points of the seats.

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