"I Love Lucy" Philip Morris Advertisements/Sponsor Placement (1952)
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 Published On Apr 14, 2019

Lemme get this out of the way first: These commercials are being posted for historical purposes only, not as a condonation or advertisement for cigarette smoking. I do not condone, in anyway whatsoever, smoking tobacco products. Smoking's bullshit folks, and it's bad for ya. Just don't do it. Lemme also note that Dezi Arnez eventually died of lung cancer due to his smoking in 1986 at the age of 69, with Lucille Ball also dying a few years after due to an abdominal aneurysm, which her smoking increased her risk of. Make of that what you will.

However, these commercials and sponsor spots for Philip Morris Cigarettes from the I Love Lucy episodes "Job Switching" (aka that episode where Lucy and Vivian Vance fuck around at a candy factory) and Lucy Does a TV Commercial (aka that episode where Lucy gets drunk off of "Vitameatavegamin" while trying to film a commercial for it) are still a very interesting piece of television history, as it is basically an artifact from a different time, back when this type of blatant advertising for tobacco was not only present but commonplace in television, along with seeing a show just being soaked in sponsor placement, with, in this case, Philip Morris cartons or that annoying "CALL FOR PHILIP MORRIS" guy (fun fact: he was not a kid when these originally aired. He was 42) in the opening titles or the closing credits, along with Lucille Ball and Dezi Arnez smoking them. All of this seems just completely ludicrous to any of us who hasn't lived through this time, not even just the fact that it's all for fucking cigarettes, but seeing such blatant product placement period, while nowadays Geoff Keighley being surrounded by Mountain Dew and Doritos in a interview (remember that?) becomes a meme. But, that's what makes old cigarette commercials so fucking interesting. It's a fascinating slice of a very different era.

From the Criterion Television Classics LaserDisc release of I Love Lucy.

fair use anyone who takes this down is a smoker.

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