Gretchen Rubin: The 4 Ways to Successfully Adopt New Habits
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 Published On Feb 6, 2014

About this Presentation

When someone (even yourself) gives you a rule to follow what do you do? Are you a Rebel, refusing to follow all directives? Or are you more of an Obliger who will respond to outer rules, but so much to inner rules? In this 99U talk, bestselling author Gretchen Rubin shares the four personality types when it comes to adopting new habits or "rules." Knowing your personality type and its pros and cons are instrumental to adopting new habits and behavior.

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About Gretchen Rubin

Gretchen Rubin is the author of the blockbuster New York Times bestsellers, Happier at Home and The Happiness Project—accounts of her experiences test-driving the wisdom of the ages, current scientific studies, and lessons from popular culture about how to be happier. On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. Rubin is an enthusiastic proponent of using technology to engage with readers about ideas, and she has a wide, active following on social media. Not only that—The Happiness Project was even an answer on the game-show Jeopardy!

A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O'Connor when she realized she wanted to be a writer. She has written several books, including three novels that are safely locked in a desk drawer.


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The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

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