Kevin Ellis brings more than 30 years of financial, administrative and operations experience to the Firm. Previously, Mr. Ellis was the COO and principal of FISCO Appreciation Management LLC. He also served as a Founding Principal, Managing Director and COO at Labyrinth Group, LLC, an investment management firm utilising structured securities. Prior to that, he was Manager of Corporate Development at Arthur Anderson, LLP, where he focused on finance, mergers and acquisitions. Earlier in his career, he served as Vice President of Business Planning at SUPERVALU, Inc. Mr. Ellis is a graduate of Minnesota State University-Mankato BA Finance and earned a Juris Doctorate from William Mitchell College of Law and was admitted to the bar in Minnesota in 1983.

0:39: Kevin Ellis outlines his 30 year background and why he founded Horse Cove Partners
1:28: Investment philosophy of Horse Cove Partners
2:47: How the ‘iron condor’ trades works as a risk-controlled approach
6:38: Using the S&P 500, Kevin Ellis illustrates the ‘iron condor’ concept
7:56: The usage of VIX to determine the strike price.
10:23: Other approaches to mitigate risk
11:41: Steps taken to minimise loss in the event of a market crash
13:35: Types of investors that are attracted to the ‘iron condor’ trade