Ty Norris was a loyal lieutenant for Dale Earnhardt Sr. at DEI, serving as Executive Vice President and General Manager. Hear how Dale Earnhardt laid out his vision and what kind of leader he was as Ty assisted him in building the organization.

After Dale’s death in 2001, Ty explains why he described the company as splintered and who he thinks could have saved it. Dale Jr. weighs in on when he lost faith in DEI following his father’s vision.

Hear the story of what Dale Jr. did when he and teammate Michael Waltrip hadn’t been paid in months and how it ultimately led to Ty’s dismissal from the organization after being offered a bad deal.

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