In June 1995, the Mercedes-Benz mid-series was given an entirely new appearance: its future-oriented new face, incorporating four elliptical headlamps, had been presented for the first time in the Mercedes-Benz coupe study car at the Geneva Motor Show in March 1993. Two years later, the dynamic front section entered series production in the W 210 E-Class models.

The concept of offering a model as standard in different variants known as “lines”, thus catering for individual customer wishes, had already proved successful in the W 202 C-Class. The E-Class W 210 also appeared in 1995 in three distinct guises, differing in design and appointment details. Customers could choose between the three variants “Classic”, “ Elegance” and “Avantgarde”. Each line was available with a choice of any engine, without restriction.

The new E-Class included over thirty technical innovations. The standard features of the W 210 included the electronic traction system (ETS), electrically operating front and rear windows, exterior temperature display, dust filter and a third brake lamp on the rear sill: these had previously either not been available at all in the E-Class or only as optional extras. The rain sensor for the windscreen wiper unit, an air quality meter for the climate control system, and the PARKTRONIC (PTS) parking aid based on ultrasound were first realized in the new E-Class. 1997 saw the addition of the driver authorization system ELCODE, operated by means of an electronic key for the doors and ignition, along with Brake Assist (BAS), which recognizes emergency braking maneuvers and automatically builds up the maximum available brake booster force as required.

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