In the music and career of Mexican artist Peso Pluma, "old & new walk hand-in-hand."

That's how CD Baby's International Content Marketing Manager Erika Parr describes it in this segment of THE WORLD, bringing lessons from non-English-language music scenes to the DIY Musician community.

Watch the video to hear how Peso Pluma:

* blended the familiar sounds of home (in the form regional Mexican music influences) with a modern, joyous, urban, social-media sensibility

* built a team around his music that propelled him towards success

* Stayed true to himself while reaching a global audience of millions