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What is SEO and SEM, and what is the difference between SEO and SEM? You'll learn this and more in today's video. Watch now for tips on search engine optimization, paid search marketing, PPC advertising, and more.

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In the ongoing debate of SEO vs SEM, one thing remains true... Google is the largest search engine in the world and controls 92.42% of the search engine market share worldwide.

Which gives businesses an opportunity to drive massive amounts of traffic to convert into leads and sales via SEO and SEM efforts.

In fact, here at LYFE Marketing we have used SEO and SEM to drive 1.5 million hits to our site so far year to date.

Ok, so we know SEO and SEM works but which one is better for your business?

If you are a novice to either or both, don’t worry.

Today, we're going to clearly explain what SEO and SEM is and the similarities and differences between the in the following 5 categories:

SEO vs SEM Video Outline

Intro (00:00)
Placement (2:10)
Targeting (2:50)
Time to Results (3:37)
Long-term Value (4:03)
CTR (4:43)

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➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Watch the video to see the differences between SEO vs SEM!