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Single Grain - Ad Agency focused on innovation
https://www.singlegrain.com/

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Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

Timestamps:

00:00 - Patrick Campbell's background and introduction to his expertise in relationships
03:12 - Importance of weekly one-on-one meetings with your partner
04:08 - Setting boundaries and shared vision in a relationship
07:00 - Conducting off-site retreats to discuss goals and aspirations
10:01 - Conclusion and benefits of implementing relationship frameworks
11:24 - Importance of alignment and shared values
12:05 - Finding peace and contentment in life
14:40 - Money does not solve emotional problems
15:45 - Cutting out toxic loved ones
18:18 - Existential crisis after selling a company
19:37 - Learning to navigate wealth and deploy capital
20:24 - Anxiety around money even with significant wealth
23:09 - The value of frugality for entrepreneurs
24:52 - The importance of challenging hard and fast rules
27:05 - Unconventional marketing strategies for awareness
30:06 - Examples of marketing experiments that worked
31:50 - Patrick Campbell shares the strategy behind their personalized email campaign.
33:14 - Offering $250 Amazon gift cards as an incentive for a call.
33:45 - Using creative tactics like offering a Peloton if the trial doesn't work.
34:10 - Sending a box with earplugs and an AirPods box to grab attention.
34:39 - Achieving a 25% count-to-call rate with the campaign.
35:21 - The importance of focusing on the middle 60% of leads.
36:13 - The danger of automating too early in the sales process.
37:07 - Taking marketing budget out and focusing on demand generation.
39:42 - Incentivizing BDRs by having them report to marketing.
42:05 - Ran email sequences like a code base with controlled tests
45:01 - Targeting the full spectrum of demand
46:59 - Compensation structure for BDRs
49:35 - Importance of early pitching for AEs
50:08 - Philosophy on executives' first 90 days
51:36 - Executives' process and framework for learning
52:27 - Evaluating an executive's learning process during hiring
52:27 - Referrals and challenges in the interview process
53:30 - Importance of testing for specific skills in candidates
54:36 - Using engineering challenges for hiring
56:04 - The impact of chat as a channel
57:29 - Patrick's plans for starting a new company in healthcare
58:55 - Patrick's mindset and commitment to his new venture
59:00 - Find more about Patrick Campbell online