VR theme park experiences are adding a new dimension to an industry that’s long relied on 20th-century technology.

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From the Hollywood nostalgia of Universal Studios to the cosmopolitan adventures of Epcot, theme parks have long provided a portal out of everyday life and into new worlds. But evolving technologies are forcing parks to kick it up a notch.

Consumer tech has gotten so sophisticated that people can have immersive entertainment experiences without ever leaving their homes. To meet rising expectations and remain relevant, theme parks are investing millions into virtual and augmented reality technologies.

A hard reset of theme parks is bound to include digital worlds. VR is not only reviving existing rides by retrofitting them with layers of virtual stimuli, but also enabling theme parks to create entirely new attractions. And it’s possible that some VR theme parks won’t have a physical location at all.

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