For their first episode of 2022, Stephen and Kevin discuss the importance of excellent financial advisor newsletters and how to achieve them.

From building a fantastic sender reputation to determining your newsletter frequency, check out Episode 98 of the Stephen and Kevin Show for different tips on how to develop a better advisor newsletter

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Table of Contents:
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0:00 - Intro
1:23 - Why Newsletters Matter
4:26 - Newsletters vs. Email Sequencing
6:51 - Good Newsletter Content
8:02 - List Segmenting
9:58 - Design Details
11:38 - Open Rates
15:04 - Increasing Click-Throughs
16:35 - Increasing Subscribers
20:43 - Newsletter KPIs
24:01 - Data Applications