Leonardo DaVinci is alleged to have said: 'simplicity is the ultimate sophistication'. And indeed, his sculptures look so smooth and natural, they appear to have just shaken off the stone to step out of it. Nothing reminisces the endless hard working hours it obviously took too make them. The truly good things on this earth seem to just come into existence effortless. Richard Straver is convinced that he has developed one of these really good things: something that appears so simple, you and I should have thought of it our selves.

On TEDxRotterdam Richard Straver reveals this unique project.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)