By 2020, Gen Z will make up 40% of the population, and to ignore Gen Z will be akin to ignoring a dominant force in the marketplace. Gen Z is also likely to be more tech-savvy than other generations because they grew up with tech and because of improvements in technology education. These skills enable them to play a larger role in the media they consume and the technology they use. We take a peek on how different their consumption habits are, and what you or your brand can do to capture the Gen Z market.

Moderated by: Stephen Tracy, COO, Milieu Insights
Karl Mak, Co-Founder, SGAG/ MGAG
Charles Tidswell, Vice President (JAPAC), Socialbakers
Siok Hoon Gan, VP Mobile Marketing & Sales, Singtel