Everyone knows what a product description is. It’s a description…of a product. But do you know how to write product descriptions that actually sell?

Like so many aspects of eCommerce, something as simple as a product description has huge potential for your bottom line. Improving your product descriptions is a cost-effective way to convert more of the traffic you already work so hard to attract.

So, until you are writing product descriptions that reliably convert shoppers again and again, we’d recommend you make that your priority before spending more of your budget on increasing traffic.

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