How Apple’s Cheap Camera Failed
Snazzy Labs Snazzy Labs
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 Published On Mar 28, 2024

Apple failed big-time in the 90s, but not everything they made was lame—let's check out the 1994 QuickTake!
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Apple's turbulent 1990s saw mismanagement and aimlessness, but amidst this, they launched the QuickTake series of digital cameras, a pioneering move in digital photography. Partnering with Kodak, Apple released the QuickTake 100 in 1994, marking the first affordable color digital camera. Despite its innovative features, the QuickTake ultimately failed. Delve into its story and unravel the reasons behind its downfall.

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00:00 Apple was bush league
00:54 History of digital cameras
02:38 Apple saw an opportunity
04:01 What was this thing like in '94?
05:39 Unboxing QuickTake!
08:30 A closer look
13:16 Street photography time!
15:39 Transferring photos to Macintosh
19:59 Launching PhotoFlash software
21:16 One eternity later
27:26 Photo comparison—iPhone vs QuickTake!
28:13 Technology is amazing

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