Val Syganevich (President & Co-Founder, Freckled Sky)

Val Syganevich begins by expressing gratitude for the opportunity to share insights gathered from a decade of analyzing the entertainment industry. They highlight the disparity between the portrayal of fantastical elements in books and movies versus live performances, emphasizing the loss of emotional connection when reality is not convincingly depicted. Drawing parallels with cinematic techniques, they propose utilizing familiar technologies like green screens and motion capture to create believable illusions in live entertainment.

The presentation showcases examples of mixed reality effects seamlessly blending digital and physical elements on stage. By merging real-time performance with digital content, they demonstrate how technology can enhance storytelling without sacrificing authenticity. The speaker discusses the potential of interactive digital characters, envisioning a future where audiences engage with lifelike virtual entities across various platforms.

Throughout the presentation, the focus remains on leveraging technology to craft immersive and hyperrealistic experiences that resonate with future audiences. By embracing the language of mixed reality storytelling, they aim to anticipate and fulfill the evolving expectations of entertainment consumers.

In conclusion, the speaker emphasizes the importance of forward-thinking and innovation in creating compelling entertainment experiences that transcend traditional boundaries.