An animated summary of the book They Ask, You Answer by Marcus Sheridan - Explaining how to build trust with your audience by answering their doubts, fears and true interests with content marketing.
This book was written for established companies, but I have learned from it as a currently independent solo creator aswell.

What do the customers see as a negative in your industry?
Share with us in the comments below! ( For mine I guess it's having too much theory and not enough application )

My takeaways from the book are to use video in every e-mail broadcast, even short ones. And to always focus on the question "Would I want this if I were the buyer?" to name a few.

For even deeper explanation you could check out the blog post (Rating 79/100):
https://improvementor.blog/they-ask-y...

Get "They Ask, You Answer" by Marcus and 9 more free audiobooks here:
https://improvementor.blog/4-audioboo...

FREEBIES:
5 Common Marketing Mistakes from 5 Known Marketing Books
https://improvementor.blog/5-common-m...
For Beginning Entrepreneurs - 4 Self-Improvement Books that rocked my world! https://improvementor.blog/4-self-imp...
Define Target Audience in About 5 Minutes
https://improvementor.blog/define-tar...

4 Ways to Identify Audience Questions on YouTube PDF
https://improvementor.blog/4-ways-to-...

Table of Contents:
00:00 Introduction
00:18 Part I: A Very Different Way of Looking at Business, Marketing and Trust
02:29 Part II: The Impact of They Ask, You Answer on Your Sales Team
04:32 Part III: Implementation and Making it a Culture
06:39 Part IV: Creating a Culture of Video ... In-House
09:26 Part V: How to Build The Perfect They Ask, You Answer Website
10:40 Part VI: Your Questions Answered
12:33 Outro

Attributions:
If any of the authors are offended in any way, please contact me at yan@improvementor blog and we'll sort it out.
Full Attribution List(Images, Music, Sounds, Video):
https://drive.google.com/drive/folder...