How do you define the sustainable dimension of an object?

At Michelin, we do not design sustainable tires on paper: we make them for real. This goal requires the daily mobilization of significant human and technological know-how, as well as a unique power and speed of innovation.

Most of all, it takes a truthful approach and commitment, based on tangible proof and respect for the facts. Last week, we took another step in this direction with the unraveling of our two new road-legal tires integrating up to 58% sustainable materials.

Watch our Executive Vice President Scott Clark recalling that our ambition to make truly sustainable tires is not just a declaration of intent.

🔎If you want a specific information, here are the time codes:
00:00 What should a sustainable product look like?
00:27 We make sustainable tires for real
00:42 Bio-sourced and recycled materials
01:45 An hollistic approach for producing sustainable tires

Check the link below to learn more about our tires that make the difference:
🔗 https://www.michelin.com/en/sustainab...

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