With tech-enabled, data-driven experiences now table stakes., the challenge for Agencies is no longer justifying why they need to do this, but how to do this well in order to deliver industry-leading, creative campaigns.

Tune in to hear from leading agencies; Iris; WPP; VMLY&R; OMG to discuss how they have developed the internal culture and mindset required to fully embrace data, tech and teams for creative efficiency that will drive customer lifetime value, loyalty, and revenue.

Hosted by assistant editor at The Drum Jenni Baker, joined by Mariam Asmar, senior director, strategic consulting, Braze; Ben Essen, global chief strategy officer, Iris; Anastasia Innes, global growth director, WPP;Ben Richards, chief experience officer, VMLY&R;Saiful Ahmed, director, Ad Technology, Omnicom Media Group.

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