Mazda has made great cars over the years, but its current lineup lacks any vehicle that will stir emotions and satisfy the appetites of car enthusiasts. Sure, there's the Mazda MX-5 Miata, and granted, its SUVs and crossovers are on the fun and sporty side of mainstream, but apart from the Miata, Mazda has no vehicle to compete with the likes of the Toyota GR Supra, Nissan Z, or in other high-performance car classes like the Honda Civic Type R. Mazda most likely have the resources to build one on a profitable scale, but rumors of a rotary-powered sports car that will spiritually succeed the Mazda RX-7 have been circulating for the past few years and with patent filings to match.

The Kodo Design has been expressed through its lack of any curves that are combined with the classic long hood and short rear deck proportions--a common recipe that most of the world's most beautiful cars possess. Basically, Kodo Design sprinkles certain sports car design philosophies into a vehicle that would otherwise be too rational or bland to look at. The RX-9, on the other hand, is already a sports car or a grand tourer from the get-go, which means this car would serve as a distillation of Kodo Design philosophies. It's Mazda having the design freedom to do what it always wanted to do and not constrained by metrics such as offering plenty of headroom, a huge trunk, a high ground clearance, or any of those rational metrics.

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