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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

Powerful conversations, leadership stories. Let's talk e-commerce!

In this captivating podcast episode, join Efe von Thenen as he engages in a thought-provoking conversation with Katharina Hauke, the Managing Director of Lieferando Germany and Austria.

Lieferando, serving over 15 million German end-users and empowering 35,000 German businesses to digitize, it's a true e-commerce trailblazer. Uncover the innovative strategies behind Lieferando's remarkable growth, from leveraging brand awareness to embracing technology and sustainability. Learn how the platform's consumer-centric approach has fostered loyalty and propelled the company's success, even amidst challenging times.

Explore the profound impact of e-commerce on consumer behavior, from changing dining habits to the rise of sustainability-driven choices. Discover how Lieferando's continuous transformation has enabled it to thrive as a leader in the competitive food delivery landscape.

Whether you're an aspiring entrepreneur or an industry enthusiast, this episode offers a wealth of practical advice, from effective people management to seizing opportunities for sustainable innovation. Tune in now to glean valuable insights and embark on a journey through the evolving landscape of digital commerce with Katharina Hauke, a trailblazer in the e-commerce realm.

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00:00 Intro
01:40 From Dance Floor to Boardroom
03:36 Lieferando: Delivering Joy and Convenience
09:17 Navigating the Market Landscape
11:36 Driving Success for Small Businesses
16:20 The Art of Attracting Customers
22:50 Expanding Beyond Food
31:34 Navigating Challenges: Sustainable Innovation
39:07 Importance of Leadership and Culture
49:27 Insights for Aspiring Entrepreneurs
52:40 Outro