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How many times have we heard a sports car company say ‘We won't make an SUV’? Porsche, Ferrari, Jaguar... Just to name a few. Well, guess what, as much as it pains me to say it, if making SUVs is going to save the V12 Aventador, then bring on the 2019 Lamborghini Urus SUV.

Actually, let's backtrack a little, because when I first saw the Urus concept at the 2012 Beijing Motor Show, it was somewhat horrifying. Why would Lamborghini build an SUV? Well, the answer is pretty simple. A car company survives on profits, and these days SUVs are profitable.

It carries that Lamborghini design language, but it hasn’t gone overboard. It looks mean and Lambo enough, but it can also try its best to blend in if the need arises. Where it sits on par with the Huracan and the Aventador is performance.

Urus is a pure Lamborghini.

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