In British Columbia, more of the mature population is likely to run a studded winter tire. In Manitoba, more pickup truck drivers are running a dedicated winter tire than ever. In Ontario and Quebec, Tesla owners seem to have identified a few winter tire favourites for their machines, and across the country, most winter tire shoppers are becoming less brand-loyal and increasingly likely to seek out higher-end winter tire options.

I recently asked owners and staff of ten OK tire stores from coast to coast to identify the most popular winter tires among their customers this year, and to identify emerging trends they're noticing among shoppers. Below, let's take a province-by-province look at some of Canada's best-selling winter tires in 2021, and some of the trends behind their popularity. 

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