We were approached by HBO to create an experience that uses technology to create a sophisticated, responsive and highly personalised virtual creature, that lives through a users phones via Augmented Reality. This would allow fans to immerse themselves in the House Of The Dragon world and raise their own dragon.

The main conceit behind DracARys is exploring what it would mean for the dragons of Westeros to exist in our world - an idea that very much has AR at its core.

Discover more & get in touch with our teams here: https://www.themill.com/work/case-stu...

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The Mill is a global network of award-winning VFX artists & Creative Technologists with decades of experience across the Advertising and Brand Experience Industries. We have studios in London, New York, Los Angeles, Chicago, Paris, Berlin, Amsterdam, Shanghai, Seoul and Bangalore.

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