“I like to drink beer, I like to smoke cigarettes… I like bleeding.“ So says Post Malone in the latest digital documentary from the Mass Appeal Collection. Born in Syracuse in 1995 but raised in Grapevine, TX, Austin Richard Post has grown up to become one of the most powerful creative forces in pop culture today—as well as the most misunderstood. Is the artist who came in the game as “White Iverson” a rapper? A rock star? A psycho? None of the above? With his ‘Beerbongs and Bentleys’ album dropping this Friday, what better time to dig deep into the artist’s soul? MASS APPEAL pulled up to the fast food restaurant where he used to work, spoke with teachers, classmates, family members, and Dre London, the manager who’s been rocking with him since his first SoundCloud upload. From Post’s friendship with the late Bankroll Fresh to how he deals with haters, this new doc offers a rare glimpse of a Rockstar on the rise.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.