Parker Conrad is the Founder & CEO @ Rippling, the company that lets you easily manage your employees’ payroll, benefits, expenses, devices, apps & more—in one place. To date, Parker has raised over $697M for Rippling from some of the best including Sequoia, Founders Fund, Greenoaks, Bedrock, Kleiner Perkins and Initialized to name a few. Prior to founding Rippling, Parker was the Co-Founder and CEO @ Zenefits and if that was not enough, Parker is also a prominent angel having invested in the likes of Census, Pulley and then also AgentSync and TrueNorth, alongside 20VC Fund.


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Timestamps:

0:00 Parker’s Background
1:40 What are you running from/towards?
4:50 The Rippling Comeback
7:02 What does “high performance” mean to you?
12:06 Urgency vs. Perfection
13:36 Parker’s Leadership Style
17:04 How to determine what to prioritize?
27:49 How effective is the cross-sale?
31:45 Profit Margins at Rippling
34:38 Why does Rippling work with partners?
36:03 What is preventing Rippling from becoming the App Store for business?
39:00 What gets easier/harder over time?
40:43 Rippling has more founder-employees than any other company
46:21 Are you nervous about scaling into your $11 billion valuation?
52:13 Did you take money off the table before the downturn?
56:41 Advice for VCs
1:00:58 Parker’s Favourite Book
1:01:18 How did becoming a father change you?
1:01:53 What do you know now that you wish you’d known at the start of Rippling?
1:02:18 What have you changed your mind on recently?
1:02:54 What would you most like to change about the world of startups?
1:04:14 Advice for founders who are being portrayed as villains in the media?
1:05:58 Where do you want Rippling to be in five years?


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In Today’s Episode with Parker Conrad:

1.) Entry in Startups and Zenefits:

How did Parker make his way into the world of startups?
How did Parker end up being kicked out of his own company, Zenefits? How did he respond?
How did that experience of being kicked out of Zenefits inspire him to build Rippling?

2.) Parker Conrad: The Leader:

How does Parker define “high performance”? How would Parker describe his leadership style today?
Why does Parker fundamentally disagree that with speed comes a trade-off in quality? How does Parker ensure Rippling does all things fast and to the best of its ability?
How would Parker break down his decision-making framework today? How does he decide what to prioritize vs not? How does he decide what to delegate vs not?
What are Parker’s biggest insecurities in leadership today? How have they changed over time? What does Parker do to combat and mitigate them?

3.) Rippling: The Compound Startup

How does Parker define a compound startup?
What types of business do this verticalized approach work for vs not work for?
What does Parker believe are the 4 core benefits of this approach?
What are the single biggest challenges of building a compound startup?

4.) Rippling: The Economics:

How does this compound startup approach impact ability to cross-sell? How much net new ARR today comes from cross-sell?
What have been some of Rippling’s biggest lessons on what it takes to do cross-sell so effectively?
How do the margin profiles differ across their different products? How have the margin profiles changed over time?
Why does Parker not believe that most startup margins are accurate?
How does the compound startup approach change the amount invested in R&D? How does that impact the fundraising requirements of the business?

5.) Rippling: The Partner Ecosystem:

How does Rippling think about building out the best partner ecosystem? What will it take for that to work?
Why do Rippling want to introduce services that compete with their own products? Why do they not only build their own?
How do the margins differ when comparing revenue share on partner products vs Rippling products?
What are the single biggest barriers to this partner ecosystem working?


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Follow Harry Stebbings on Twitter:
  / harrystebbings  

Follow Parker Conrad on Twitter:
  / parkerconrad  


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