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I’m live at Apple’s March Event — Show Time — at the Steve Jobs Theater in Apple Park, where we’ve just gotten the very first details about Apple’s new video service, Apple TV+. You know, the one they’ve been working on for a couple years, spent billions on getting A-list talent signed up for, and may not be as quantity as Netflix or Amazon but could just be shooting for even higher quality.

So, what is it, when is it coming, and what do the shows actually look like?

Just. Hit. Play.

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