SHOP THE COLLECTION: https://bit.ly/3Ib1Tpd | Global powerhouse, icon and mega superstar Beyonce Knowles-Carter, has released her new Cécred (@cecred) haircare line for all hair types. Cécred is powered by the brand’s patent-pending bioactive keratin ferment.

This hair repair technology company promises to "place scientific innovation and product performance above all else to deliver what all hair craves: rich conditioners and fortifying protein, advanced science and fermentation, sensorial luxury and exceptional performance."

Let's try yet another celebrity haircare line on my type 4 hair, shall we! Is this another celebrity cash grab or does Cécred by Beyoncé ACTUALLY work on type 4 hair? Let's find out together! Are you planning to try Cécred, why or why not? Let me know!

▽THE PRODUCTS▽
► Cécred Clarifying Shampoo & Scalp Scrub
► Cécred Hydrating Shampoo
► Cécred Moisturizing Deep Conditioner
► Cécred Reconstructing Treatment Mask
► Cécred Fermented Rice & Rose Protein Ritual
► Cécred Moisture Sealing Lotion
► Cécred Nourishing Hair Oil

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▽TIMESTAMPS▽
00:00 | Introduction
01:42 | Initial thoughts and reaction to the brand launch
04:11 | Brand overview
04:36 | Who Cécred haircare products are for
05:29 | Accessibility and where you can purchase Cécred
05:38 | Scent/Fragrance
06:04 | Price discussion: Why is Cécred so "expensive"?
06:24 | Ingredients and patent-pending technology
07:15 | Performance and ranking system
07:53 | Cécred Clarifying Shampoo & Scalp Scrub
10:13 | Cécred Hydrating Shampoo
11:59 | Cécred Moisturizing Deep Conditioner
14:52 | Cécred Reconstructing Treatment Mask
17:38 | Cécred Moisture Sealing Lotion
21:27 | Cécred Nourishing Hair Oil
24:12 | Final Thoughts + Wrap Up: Does Cécred work on type 4 natural hair?

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▽ABOUT THE COLLECTION▽
Beyonce is giving us patent-pending technology. Cécred's Bioactive Keratin Ferment is made from wool-derived keratin, honey, and lactobacillus ferment, which Cécred promises closely matches and replaces depleted proteins in hair. According to the brand, its molecular weight is small enough to deeply penetrate a hair's cortex to visibly strengthen weak, damaged, or highly manipulated hair.

Credit to Allure and Cécred Youtube Channel

#type4hair #beyonce #cecred

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