Fooled by AI delves into the increasingly realistic world of AI-generated content and its impact on the concept of trust. As AI becomes more advanced, distinguishing between real and fake content is becoming more challenging, raising concerns about the proliferation of fake celebrity endorsements and manipulated political videos. This blurring line between truth and fabrication emphasizes the importance of the content's source, making reputation and provenance key factors in assessing information's trustworthiness. Although trusted mass-produced content might be declining, the marketplace of ideas is not doomed. The AI era will see a predominance of humorous fakes, prompting society to adapt to this new reality.

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