For some founders, product can be the most important part of their startup, especially early on. But by focusing on product, founders can often neglect the importance of customer discovery and acquisition, leaving them with an amazing product that doesn’t have an equally amazing market to serve. On this episode of Uncapped Notes, we speak with the CEO and cofounder of Acta Solutions, a software solutions company the serves local governments, to discuss the importance of customer discovery and how founders can prioritize this early on.

Timecodes

0:00 - Intro + Meet Tai Huynh, CEO & Cofounder of Acta Solutions
0:45 - Tai’s approach to customer discovery & solutions
4:28 - Confirmation bias & objectivity
6:25 - Applying frameworks and theories
8:20 - Acta Solutions & Tai’s experience in local government
10:13 - Outro

Thank you so much to Tai Huynh, CEO & Cofounder of Acta Solutions, for sharing his knowledge in this special Uncapped Notes episode! You can also connect with Tai on LinkedIn and Twitter:

Tai’s LinkedIn:   / tai-huynh  

Tai’s Twitter:   / taibuilds  

And thanks for checking out #UncappedNotes, our low-budget and snarky YouTube series that demystifies VC and startups for first-time founders.

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