Running ads for your music isn't easy, no matter what the experts tell you. But it CAN be one of the best ways to reach new listeners and build a lasting audience of fans and customers. So in this episode, Chris and Cristina talk about 10 ways to streamline your ad efforts. The point of this conversation isn't to provide tips on maximizing and optimizing and endlessly tinkering with options. It's to simplify your life running ads, so you can realistically see progress, not perfection. 

00:00 Intro
02:48 Organic social vs. advertising
03:50 Anecdotal opinions about ad data
05:23 Progress is more important than perfection
07:03 It might be easier to avoid the “easy” button
08:47 Simplify testing: Commit!
10:03 It’s okay to A/B test across time
13:29 Arresting copy and visuals will do most of the work
17:00 To script or not to script?
18:09 “Talking in front of the camera” hesitation
19:36 Entertainment factor FIRST
22:20 Remember you owe trolls nothing
28:38 Being you is easier than being someone else
32:18 A follow-up plan will simplify your ad efforts
33:51 Question your objectives
37:18 Go back and run old content
38:30 Cristina’s experience with playlist pitching
42:11 THE WORLD: Why you should tour in Brazil!

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