On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.

Esben discusses several key points:

- Product growth is a crucial model for business expansion and has been successful at Userflow.
- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.
- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.
- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.
- Founders should think lean and prioritize gaining paying customers before seeking seed funding.
- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.

Resources Mentioned:

Userflow website: https://userflow.com/

Esben Friis-Jensen LinkedIn Account:   / esbenfriisjensen  

Userflow LinkedIn Account:   / userflow  

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