In this episode, Jordan gives a tutorial on how to use Google Optimize to do an easy and free A/B test. He includes a few best practices for A/B tests, tips for how to use Google Optimize effectively, and demonstrates how to do a multivariate test.

Sign up for Google Optimize here: https://marketingplatform.google.com/...

Link to Miro sitemap video:    • Using Miro to Make a Sitemap!  

00:00 Intro
00:20 Scenario
00:51 Getting set up
01:18 Create A/B test
01:39 Step 1
02:38 Step 2
03:13 Step 3
04:14 Step 4
04:32 Step 5
04:58 A/B test results
05:53 Create multivariate test
07:09 Multivariate test results
07:22 Final outcome

🎥 About the Designer’s Toolkit
Season 1 • Episode 2
The Designer’s Toolkit is a show for product designers. Every episode, we teach you how to use some of our favorite design tools to perform essential UX skills.

👨🏻‍💻 About UX Tools
We’re two full-time product designers sharing practical techniques and tools.
Find out more: https://uxtools.co/

🐦 Follow Jordan on Twitter where he shares more tutorials for designers:   / jrdnbwmn  

#googleoptimize #abtesting #userresearch #uxdesign