Electric Futures | Episode 1: The White Gold Rush
USC Annenberg USC Annenberg
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 Published On Feb 6, 2024

We’ll get to know Imperial Valley, an area that is home to nearly 180,000 people located in Southeastern California, 200 miles from USC. This community is located at the heart of the Lithium boom. Some have referred to this as a white gold rush because of the enormous demand for lithium as a major component in the batteries that power electric vehicles and so much else in our everyday lives.
Change is coming to Imperial Valley and its communities. But given this industrialization, can the Valley continue as the massive producer for the agricultural products that feeds the world?
This Southern California county with sky high unemployment rates and with 17% of citizens living below the poverty line is about to be the center of a billion-dollar business boom…but at what cost?
Episode transcripts in English and in Spanish, along with additional resources, are ⁠⁠available here⁠: https://linktr.ee/uscelectricfutures
You can follow us on Instagram at ⁠⁠@usc_electricfutures⁠⁠:   / usc_electricfutures  
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Electric Futures is an original podcast from the University of Southern California, hosted by Charles Zukoski, the Vivian Professor of Chemical Engineering and Materials Science and the former USC Provost. This series was executive produced by Allison Agsten, the director of USC’s Annenberg Center for Climate Journalism and Communication.
USC Annenberg professor Mallory Carra is our lead producer. Natalie Lopez and Spencer Cline are our associate producers. Cindy Chai is our research assistant. This episode was directed by Mallory Carra, and edited and sound designed by Spencer Cline.
Our cover art is by Matthew Buxbaum. All music and sound effects used with express permission under unlimited blanket license authority from Epidemic Sound.

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