Editor’s Note: Previs is a collaboration between previs artists, directors, producers, and other department heads. Directors have a role in guiding and producing the previs, and some furnish the storyboarding materials on which previs is based.

We talked to Hollywood's busiest visualization studio, The Third Floor, to find out why visualization is the secret MVP of Marvel movies.

The Third Floor is one of the world's top visualization studios and has worked on 19 of the 23 installments in Marvel's "Infinity Saga." From previs and stuntvis to techvis and postvis, The Third Floor's work on Marvel movies runs through the entire production process. The first previsualizations of a Marvel film can begin well in advance of its release date, often before the screenplay is fully finished. Find out how Marvel visualizes its movies years before filmmaking and how this practice has helped the MCU rise its position of box-office dominance today.

The Third Floor has done visualization work for 2010's "Iron Man 2"; 2011's "Thor" and "Captain America: The First Avenger"; 2012's "The Avengers"; 2013's "Iron Man 3" and "Thor: The Dark World"; 2014's "The Amazing Spider-Man 2" and "Guardians of the Galaxy"; 2015's "Avengers: Age of Ultron" and "Ant-Man"; 2016's "Captain America: Civil War" and "Doctor Strange"; 2017's "Spider-Man: Homecoming," "Thor: Ragnarok," and "Guardians of the Galaxy Vol. 2"; 2018's "Avengers: Infinity War," "Deadpool 2," "Ant-Man and the Wasp," and "Venom"; and 2019's "Captain Marvel," "Avengers: Endgame," and "Spider-Man: Far from Home."

For more from The Third Floor:
   / @thethirdfloorinc  
  / thethirdfloor_visualization  
https://thethirdfloorinc.com/

MORE MOVIES INSIDER VIDEOS:
How 8 Scenes Were Shot To Look Like One Take
   • How 8 Scenes Were Filmed To Look Like...  
How 'Avatar: The Last Airbender' Animated Its Realistic Fight Scenes | Movies Insider
   • How 'Avatar: The Last Airbender' Anim...  
How Sounds Are Faked For Nature Documentaries | Movies Insider
   • How Sounds Are Faked For Nature Docum...  

------------------------------------------------------

#Marvel #MoviesInsider #Insider

Insider is great journalism about what passionate people actually want to know. That’s everything from news to food, celebrity to science, politics to sports and all the rest. It’s smart. It’s fearless. It’s fun. We push the boundaries of digital storytelling. Our mission is to inform and inspire.

Subscribe to our channel and visit us at: https://www.insider.com
Insider on Facebook:   / insider  
Insider on Instagram:   / insider  
Insider on Twitter:   / thisisinsider  
Insider on Snapchat:   / 4020934530  
Insider on Amazon Prime: https://www.amazon.com/v/thisisinsider
Insider on TikTok:   / insider  
Insider on Dailymotion: https://www.dailymotion.com/INSIDER

How Marvel Actually Makes Movies Years Before Filming | Movies Insider