Remember Google Stadia? It was Google’s attempt at entering the cloud gaming market. Google has since shut down Stadia but not for the reasons that you might think. It’s not that Stadia was not liked by its users or that Stadia was too expensive to run or any fundamental issue with the service itself. Rather, Google’s biggest concern was simply that Stadia was not successful enough. You see, going into Stadia, Google was hoping that they could easily market to and capture the entire Google audience of billions of people. But to their disappointment, they were only able to appeal to millions of people. This had little to do with Stadia and mostly to do with the fact that the cloud gaming market is still a new industry that is only now starting to grow and evolve. It’s very possible that Google could’ve stuck it out with Stadia and seen it become a massive success within 10 or 15 years, but given the lackluster launch, they would have decided to prematurely pull the plug. This video explains the story of Stadia and the time that Google killed a product simply because it wasn’t successful enough.

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Timestamps:
0:00 - Google Stadia
2:27 - Promising Beginnings
5:43 - Just Not Enough
9:23 - Being Early Is Hard

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