This talk was given at a local TEDx event, produced independently of the TED Conferences. Joy Slusarek's looking to change the bra discussion – one that’s been anchored in discomfort and dislike for far too long. In her talk 'De-Mystifying the Bra,' she brings bra sizing to the table so that women can understand the numbers and letters, what they mean, and what they don’t mean.

On a mission to help women find their joy from the inside out, Slusarek thinks that loving your bra is a good place to start. Imagine a world where women everywhere love their bras! Where could we possibly go from there?

Vermont entrepreneur Joy Slusarek aced bra fit school (yes, there is a school for such things) and opened JOY all things underthings in downtown Manchester, VT in July of 2013.

Her unique marketing approach includes videos that feature her wearing a bra and talking about bras in a casual, basic, and entertaining manner. She believes what you know and how you feel about your bra contributes to what you bring to the world.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)