Organizations that understand the human elements of the digital retail experience can retain and garner more loyal customers than their peers. Emotions play a vital role, especially with luxury brands. In this session, Kate Spade’s Amanda Bopp will share how she and her team use insights, data and personalized language to provide relevant and joyful customer experiences across marketing channels. In addition, she’ll share how they use Generative AI to appeal to their customers’ emotions, create community and develop loyal, long-term customers.

SPEAKERS:
Michele Nemschoff, SVP Marketing, Persado
Amanda Bopp, VP, North America Marketing, Kate Spade
Host: Dave Finnegan, Head of the Customer Experience Practice, Reach Partners

EVENT: CommerceNext 2023 Ecommerce Growth Show - June 20/21, NYC