› Waste Me Not collection with our screw ups and pilot versions: https://howl.me/cigMTNQpb8F
› KraveBeauty Pop-Up in NYC 11/3-11/6 in lower east side: https://howl.me/cihDMI1Q9rN

🌴 Production screw-ups are inevitable and pilot productions are almost necessary. After finding out that we made $1.5 million worth of waste, KraveBeauty took matters into its own hands instead of throwing away unused products.
This is not a surprise in the product industry. Waste can come from production, excess inventories, returns, and so much more. But it's up to us, both as consumers and businesses, to be proactive in these flaws by being mindful of our sustainability options while being transparent about our waste.
What are some ways you like to practice intentional sustainability? Share this video on your socials using #WasteMeNot!
🌴 Subscribe and Join the #PalmPalmFam → http://bit.ly/subscribetoliah

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» C O N N E C T «

KraveBeauty → https://kravebeauty.com
Instagram →   / liahyoo  
TikTok →   / liahyoo  
Twitter →   / aboutliahyoo  
Email → [email protected]

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» V I D E O S O U R C E S «

› Why Most of Your Cosmetic Products Aren't Being Recycled:    • Why Most Of Your Cosmetic Products Ar...  
› Fast Fashion In The US Is Fueling An Environmental Disaster (CBS News): https://www.cbsnews.com/news/ghana-fa...
› Burberry Products Are Being Destroyed... By Burberry (Quest Means Business):    • Burberry products are being destroyed...  
› How I Built a $1 Billion Start-Up Called Misfits Market (CNBC Make It):    • How I Built a $1 Billion Start-Up Cal...  
› The Misfits Collection: https://milled.com/blueland/introduci...
› @bobbi_ann5's TikTok: https://www.tiktok.com/@bobbi_ann5/vi...
› Sarah Paiji Yoo Demonstrates the Blueland Bathroom Cleaner    • Blueland CEO Sarah Paiji Yoo Demonstr...  ;    • Blueland and Mr. Wonderful, Making yo...  
› "The Supply-Chain Crisis Hits a Turning Point" by Sean Michael Cummings: https://dailywealth.com/articles/the-...
› "Supply Chain Disruption - The Risk to Global Economic Recovery" from FTI Consulting: https://www.fticonsulting.com/insight...
› "Supply Chain 2022: Perspectives on a Very Uneven Year" by Geert De Lombaerde: https://www.mhlnews.com/global-supply...
› "Hundreds of Empty Shipping Containers are STILL Stacked Up in Suffolk After Nearly A Year..." by Elizabeth Haigh: https://www.dailymail.co.uk/news/arti...
› "California Enacts EPR Law Aimed at Single-Use Plastic Packaging..." by Jean-Cyril Walker and Alexa M. Pecht: https://www.natlawreview.com/article/...

› What Retailers Like Amazon Do With Unsold Inventory (CNBC):    • What Retailers Like Amazon Do With Un...  
› What Retailers Like Amazon Do With Unsold Inventory (CNBC):    • What Retailers Like Amazon Do With Un...  
› "Beauty has a waste problem, and it's not packaging" by Rachel Cernansky: voguebusiness.com/sustainability/beauty-has-a-waste-problem-and-its-not-packaging

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» I N T E R V I E W E R S «

Sarah Paiji Yoo, founder and CEO of Blueland
›   / ;     / blueland  

Melanie Bender, former President of Versed and current CEO of Rhode
›   / ;     / itsplaneta  

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» C R E D I T «

Research by: Laura Markley and Nataley Williams
Edited by: Kat Le
Assistance: Irene Paek

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» D I S C L A I M E R «
KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have with KraveBeauty. Thank you for your continued support and understanding, I would not have been able to find KraveBeauty without my #PalmPalmFam.

Thank you for your support!
Love, Liah x 🌴