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Slowly but surely I’ve started to accept my place as an ‘influencer’. My Twitter bio says ‘accidental Youtuber’, and I very much believe that is the case.

Because technically, as an influencer, I cheated my way to your screen. This Youtube channel was/is a marketing campaign for Slidebean: up until recently, it was an expense for the company. It was funded by our marketing budget.

And don’t get me wrong, it has done wonders to get Slidebean in front of people, we have recovered that money tenfold; but as a self-contained business, this channel only started making money this year.

We got to buy fancy gear, and build ourselves a studio, and hire a team, and fly places- which obviously made us grow faster, it would have taken me so much longer to build 300K followers by myself.

So I’m a fan of the Sams, and the Johnnys, and the Kris’ that just built it themselves, on their talent, and the skin of their teeth. The Internet was just a megaphone to their skills and the content they produce. And for the longest time, the only way to monetize that talent was putting ads on it, or selling and endorsing things.

But today we have Patreon and Buy Me a Coffee- platforms where people pay their own money to support influencers' craft. There’s also a shady world of internet gurus, using their influence to sell thin air. So this is an incredible new phenomenon that I’ve wanted to talk about for so long.

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0:00 Influencer Economy - Intro
1:48 Influencer Economy - The First Influencer Campaign
3:49 Influencer Economy - The origins of internet influencers
7:21 Influencer Economy - How Instagram changed the game
9:02 Influencer Economy - The expert influencer
11:29 Influencer Economy - The lifestyle influencer
13:20 Influencer Economy - Advertising
14:46 Influencer Economy - Paying for content


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