Logos are one of the most significant insignificant things in the world. They are everywhere, but not all of them are well designed. The interesting thing about these logos is that when they’re designed well, we often never notice them, they just seem to become a part of our life, but when they’re not, they stand out and not for good reasons. Drawing upon his experiences, Both dives into the nitty-gritty details behind what makes a good logo and how good logos can have a powerful impact on our lives.

Both is a graphic designer with a reputation for strong and timeless design solutions, with an emphasis on concept and strategy. He led the notable identity redesign of Baramey which helped revitalize the company's image as being one of the leading music labels for original music in Cambodia. Prior to founding Anagata, Both ran his own independent design practice where he produced work for both local and international clients. Both is a graphic designer with a reputation for strong and timeless design solutions, with an emphasis on concept and strategy. He led the notable identity redesign of Baramey which helped revitalize the company's image as being one of the leading music labels for original music in Cambodia. Prior to founding Anagata, Both ran his own independent design practice where he produced work for both local and international clients. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx