How to do things differently, ultimately building brands that people in the real world actually wish existed. In a world of common, be uncommon 👁️

About the Mentor: Nils Leonard has spent over 30 years in the advertising and design industry working across the most recognized agencies in London.

In his previous role as Chairman and Chief Creative Officer of Grey London, Nils oversaw the most profitable and awarded years in the agency’s 52-year history and became one of the youngest agency chairmen in the world, leading its brands globally.

He was voted into the Ad Age Creativity 50 and was named the No. 1 Creative Person in advertising globally by Business insider, is on the board of trustees of D&AD and is listed as one of the Sunday Times 500 most influential people in the United Kingdom.

In 2017, he founded the Uncommon Creative Studio, which aims to be a creative studio building brands the real world is happy exists. The agency is known for its clutter-breaking work for brands. Uncommon was named AdAge’s 2023 International Agency of the Year.

@uncommoncreativestudio5724